View of desk from one of the top social media agencies

3 Rules That Top Social Media Agencies Swear By

We don’t need to harp on the importance of a social media presence for small businesses — I think we can all agree that social media offers an incredible platform to reach current and potential customers. However, with social media becoming such an oversaturated advertising space, it can be difficult to break through the noise and reach your target audience, let alone get them to convert. Rather than creating strategic content that speaks to your brand while providing something informative, entertaining, or interesting to customers, so many small businesses choose, instead, to take themselves out of the game entirely, letting their social media channels grow stale, or worse, they inundate their audience with aimless content that earns little to no engagement.

So what’s the answer? How do small businesses capitalize on their social media presence to grow their following, meet their business goals, and put more money in their pockets? Below, we break down the three golden rules that top social media agencies swear by to create exceptional social media content for their clients.

  1. Set Goals and Define How You’ll Measure Them

We don’t need to harp on the importance of a social media presence for small businesses — I think we can all agree that social media offers an incredible platform to reach current and potential customers. However, with social media becoming such an oversaturated advertising space, it can be difficult to break through the noise and reach your target audience, let alone get them to convert. Rather than creating strategic content that speaks to your brand while providing something informative, entertaining, or interesting to customers, so many small businesses choose, instead, to take themselves out of the game entirely, letting their social media channels grow stale, or worse, they inundate their audience with aimless content that earns little to no engagement.

So what’s the answer? How do small businesses capitalize on their social media presence to grow their following, meet their business goals, and put more money in their pockets? Below, we break down the three golden rules that top social media agencies swear by to create exceptional social media content for their clients.

  1. Stop Selling Your Audience

If there is one rule that top social media agencies understand better than anyone, it’s this — stop selling your audience. Yes, we know that small business owners want to make the most of their social presence, earning a high ROI and getting the most bang for their buck. But keep in mind, your audience is not on social media to be sold by advertisers. They’re there for entertainment, information, news, and to connect with friends and family. This should be your main focus when creating social content.

Particularly on platforms that utilize an algorithm when deciding when and where to share your content (like Facebook), it’s important to balance sales pitches with share-worthy posts that entertain, engage or inform your audience. Algorithms like Facebook’s reward those who provide engaging content by showing it to a wider audience, and penalize others who only push sales by hiding their content in the newsfeed. We recommend a healthy balance of 80/20 (and so does social media god Gary Vaynerchuck) — that’s 80% informative, engaging, or entertaining content, and 20% sales-driven content.

  1. Remember, Content Is Not One-Size-Fits-All

We’re not fans of one-size-fits-all, at all. When creating content for social media, it’s important to keep each individual platform in mind. While an infographic may work well for Facebook, it wouldn’t make sense for a platform like Instagram, which values high quality photo content above all. A lengthy blog post could be a good fit for LinkedIn, but Twitter users often seek bite-sized information on this platform.

While it is absolutely possible to repurpose content across multiple social platforms, we always recommend keeping each platform’s audience in mind when repurposing your content.

With these three golden rules in mind, you’ll be well on your way to creating an exceptional social media presence for your brand, whether you’re taking a DIY approach or working with one of the top social media agencies to really move the needle.

Taylor Rohwedder



WIMZE Digital Serving the NYC Real Estate Industry.
WIMZĒ Digital help real estate agents connect with their perfect customers in a more strategic, meaningful and effective way.